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Style and strategy
CHATLINE Atul Malhotra is becoming a key player in the national fashion scene. In an interview to T. KRITHIKA REDDY, he discusses his expansion plans for the multidesigner retail stores Evoluzione and Evolv, the launch of a menswear brand "Sepoy", his entry into real estate and the muchrumoured talks with L Capital
The installation in the window display of the new Evolv store on Chamiers Road is an eyecatcher. The scissorneedlethreadpinandbutton design is symbolic of an evolving fashion story. One that began a little over a decade ago in a nondescript 800 sq. ft. store in Besant Nagar, fanned out to eight swish spaces across the country and is today being wooed by none less than L Capital, the private equity arm of the world biggest luxury products group,[url=http://www.xantrex.cc]cheap louis vuitton[/url], [url=http://www.xantrex.cc]Louis Vuitton[/url] Moet Hennessy (LVMH).
In an age when style travels faster than jet planes and fashionistas are conscious about uptotheminute trendiness, Atul Malhotra, managing director of Chennaibased Evolv Clothing, plays a seminal role in the Indian fashion scene by executing concepts that are bound to strengthen innovation in design, improve quality, scale up production and enhance the retail experience. And it not just about the rich and the chic. It about entering an uncharted space and getting highend designers to do high street. Think Gaurav Gupta tee with quirky dragonfly design for Rs. 1,400 or Rohit GandhiRahul Khanna partyhearty frock for Rs. 4,000. In the ephemeral world of style, fashion+sensibility+affordability is a surefire formula.

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as of 16, Northland supermarket chain stores have stone in the refinery of living areas and local residents "life" for 12 days,[link widoczny dla zalogowanych], in nearly two weeks,[link widoczny dla zalogowanych], the community supermarket to the operator submitted a relatively satisfactory answer: two weeks to the shop daily sales in seventy thousand or eighty thousand yuan between, the best time to reach 100000 yuan. According to introduction before Northland supermarket, took over the store, the shop is run by a local individual operators, a day of turnover is ten thousand yuan.
the Hebei news net news (Yanzhao Metropolis Daily reporter Guo Chunhong) 18 days, Northland supermarket will be in the vicinity of Shijiazhuang College of arms to open a 300 square metres of small supermarket. Earlier in December 3rd,[link widoczny dla zalogowanych], has been in the urban area of Shijiazhuang to open hypermarkets industry Northland supermarket, will be the first community supermarket chain store -- stone to life district of Shijiazhuang refinery in Gaocheng. Although the store with an area of only 1300 square meters, far less than the supermarket shopping at more than 8000 square meters of area, and the "shop" location away from the city center, but the Shijiazhuang community supermarket market has a deeper meaning -- which means, long entrenched in the supermarket shopping areas of Northland supermarket, began to enter the community supermarket.
in 1997,[link widoczny dla zalogowanych], Shijiazhuang's first 36524 convenience stores (born lineage was called an object management, with Taiwan famous "Wei Chuan"); in 1998, the first company with convenience store nature of the Tianyuan supermarket there >
&nbsp,[link widoczny dla zalogowanych]; Market: convenience store public life has become a &quot,[link widoczny dla zalogowanych];stick"
dynamic: hypermarkets foray into the community shop
in fact,[link widoczny dla zalogowanych], Northland supermarket, community shops not be prompted by a sudden impulse, the Yangtze River Shop Manager Xue Huiqing introduction, the shop had to refineries where the living area to have several temporary sale, each harvest, suggesting that local residents desire for normal supermarket is very urgent,[link widoczny dla zalogowanych], so the judge in Shijiazhuang, big stores open community shop is likely to be a new economic growth point.
the first test the water community supermarkets and small gains,[link widoczny dla zalogowanych], 18, Northland supermarket in the College of arms around another 300 square metres of small supermarket. "If the two shops are operating smoothly,[link widoczny dla zalogowanych], we will quickly copy, cloth around in the demand,[link widoczny dla zalogowanych], no store life zone." Northland supermarket division responsible person said.
in fact,[link widoczny dla zalogowanych], the provincial capital of Northland supermarket is not convenience store market pioneer, well-known chain store like "close neighbor community citizen" has existed for 13 years in Shijiazhuang.
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Shanghai City, jointly with the Municipal Commission of Commerce, the district actively implement measures, efforts to defuse the cabbage and other vegetables and seasonal varieties structural slow-moving problem.